Magazine of the Week #40

This week we take a quick look at the October 2, 1989 issue of FORBES.


(Click image to enlarge)







The issue gives us the rundown on "The Top 40: The World's Highest Paid Entertainers", with a cover story on THE ROLLING STONES by PETER NEWCOMB.

The Stones are big money now, as the story tells us:

"On the heels of recording their new album, STEEL WHEELS, the Stones have landed the fattest touring contract ever. Toronto-based promoter MICHAEL COHL, through his Concert Productions International, has guaranteed them $70 million, plus a piece of the profits, for the rights to promote the Stones' 1989 tour, their first in seven years."

With merchandising, pay-per-view TV, and sponsorships, we're told, "a $90 million gross for the Stones this year seems achievable."

And a quote from Keith:

"All this vast amount of money is generated by sitting down with this little wooden instrument. ....It's not like selling baked beans."